Ballymore are a property developer and house builder, responsible for some of the most innovative and exciting developments in London. Unlike their competitors; they focus on creating high quality living experiences, rather than just building houses. I’ve been working with them over a number of years to communicate this message, and to help their comms to stand apart from the usual narrative that comes from their sector.

To achieve this we have created over 50 short documentary films, one of which is shown here. These films range in content; from casual site tours, to profile documentaries about residents, to films about their community events.

We wanted these films to have a familiar and consistent tone, they all have a casual handmade style, and are centred around people and characters. This approach helps to humanise the brand to a viewer, making it easier to communicate the values of the organisation.